Step+2-Strategic+Analysis


 * ==Bargining Power of Customers ==
 * As previously stated the charm braclets are low cost and alread attractively priced for the marketplace. Also as per Chiyopia policy when Canadian customers purchase $99 or more of Chiyopia charms, shipping is free. For international customers, the purchase must be at least $250.\
 * == Threat of new Entrants ==
 * Chiyopia is a product that is for the people. Our customers are involved in the charms they make. We create and design various charms but it is up to the customer to imbue the charms with meaning. This personalized approach that is unique to this brand will make the threat of new entrants taking market share away from us unlikely.


 * ==Threat of Substitutes ==
 * We continually come out with new charms that will continue to entice and maintain our customers and draw new ones. For Chiyopia it more about the overall experince of the customer, then the product itself. The idea that underpins the charm braclets is makeing evey moment special. By generating a great user experince that resonates with the user over time it will not only create great brand loyalty and retention numbers but will eliminate the threat of knockoffs or substitites in the marketplace.
 * == Bargaining Power of Suppliers ==
 * Chiyopia is in a ideal situation with the distribution of the charms and bracelets. As of now they are exclusive distributer of the charms for US based Ohm Beads. As the only Canadain Distrubitor, Chiyopia can maintain its margins without direct competition and also keep prices for consumers low as well. It is a win win situation for both the supplier and Chiyopia as all the savings flow directly to the consumers
 * == Competitive Rival in the Industry ==